Join us Tuesday 8/19 - Thursday 8/21
A 3-day virtual summit for disillusioned service providers ready for a business framework that centers community care, mutual aid, and regenerative (not extractive) growth strategies.
We are the Common Wealth.
Yup. The world is pretty fucked right now. 😅 🔥
And yet here we all are —
Filming our B-roll; tweaking our onboarding sequences (again); messing around in Canva; and all the other day-to-day things that make up life as a burned-out business owner.
We keep pouring our whole selves into our businesses every minute of every day. Like the orchestra who keeps playing their instruments as the Titanic slowly sinks, because what else are we supposed to do?
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We’ve consumed our fill of anti-bro-marketing content.
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We’ve listened to the podcasts.
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We've read the think pieces.
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Gossipped about the latest high-profile coach to be exposed as a predator and a fraud.
(Wait til you hear what it was like to work with them.)
And you know what? We’re good. ✌🏽✌🏿🖕🏽✌🏻
It’s time to move on from the what-not-to-do and focus on what’s next.
Join us for a 3-day virtual business summit that centers community care, mutual aid, and regenerative (not extractive) growth strategies.
Pitch-free virtual workshops with actionable steps? Yes, please!
Between us, we have over 100 years of experience in the business trenches.
(But we’re not like those other business owners; we’re cool business owners).
In late 2024, we looked around at a political landscape rife with injustice and cruelty; the struggle of trying to be a decent human in an indecent system; and the growing gap between scaling at any cost vs. actually caring about the humans on the other side of the screen…
AND WE KNEW IT WASN’T SUSTAINABLE.
SO WE COMMITTED TO A SUMMIT TO SHARE WHAT WORKS.
Introducing
Join us Tuesday 8/19 - Thursday 8/21
A 3-day virtual summit for disillusioned service providers ready for a business framework that centers community care, mutual aid, and regenerative (not extractive) growth strategies.
Join us for three days of virtual workshops that actually give you something without asking for anything in return! 😱
(look at you, already engaging in regenerative business practices!)
We designed the Common Wealth Summit to highlight each of our areas of expertise.
But we also collaborated to create a well-rounded program with no redundancies and minimal knowledge gaps.
We promise to deliver
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At least one tangible takeaway you can apply in your business immediately
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A perspective shift you didn’t know you needed
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Permission to run your business the way you believe is right 👊
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Regenerative practices you can see us doing in real time (and then steal for yourself, because it’s not stealing, that’s the whole point of this summit)
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Thoughtful follow-up access to each speaker
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Definitely at least one reference to Pedro Pascal 🔥
Join us for a 3-day virtual business summit that centers community care, mutual aid, and regenerative (not extractive) growth strategies.
The Workshops
Operations That Turn You On
Business Laid Bare
Most business owners are told to scale by adding more—more tools, more team, more tasks. But what if success was also measured by how your business feels to run?
We’re rarely taught to trust that what we feel is strategic—we’re taught to prioritize the numbers and ignore the signals in our bodies. How you feel is one of the most powerful diagnostic tools you have: pleasure (and pain) is data.
You’ll discover where your operations chafe (and where they delight), and how to build people-first and pleasure-filled systems that sustain you, your team, and your mission long-term.
Your business should turn you on—and that only happens when it’s built to serve people, not robots.
The Relationship is the ROI: Building Case Studies That Grow Trust
Turnquist House
Your best marketing doesn’t just show what you did — it shows how you work with people. A strong case study isn’t about proving your worth, it’s about revealing your values in action and how you implement them through strategy. When your portfolio reflects real relationships, it builds trust that lasts longer than any single result.
Key Learning Objectives:
– Reframe “proof of work” as “evidence of relationship”
– Structure case studies that highlight values-aligned collaboration
– Learn a regenerative approach to storytelling in design portfolios
Turn Customer Departures Into Your Competitive Advantage
Fat Cap
When customers cancel a subscription or complete your program, most businesses wave goodbye and move on. But here’s what they’re missing: those departing customers are walking away with incredibly valuable insights about your business.
Acquiring new customers costs 5x more than keeping existing ones, so why not tap into the goldmine of feedback from people who’ve actually experienced what you offer? Your former customers know exactly what worked, what didn’t, and what might have convinced them to stick around longer.
In this practical, 45-minute workshop, you’ll learn how to turn those departures into your secret advantage. Megan Eckman, a customer experience designer, will show you how to set up automated surveys that people actually want to complete, analyze responses for actionable insights, and use these insights to make your business stronger. Plus, when you handle departures with care, those same customers often become your best source of referrals.
What You’ll Learn:
- Which questions generate the most useful feedback from departing customers
- How to identify patterns and prioritize improvements from survey data
- How to select former customers for deeper follow-up interviews
- How to automate the entire feedback collection process
While your competitors are letting valuable insights walk out the door, you’ll be using them to build something better. It’s a win-win that most businesses never think to pursue.
Test the Vibe. Track the Data. (Your offers need a lab coat, not a crystal ball.)
MD&Co
You’ve got good instincts. A gut feel for what might work. But when you’re trying to build a sustainable, values-aligned business – not just chase quick wins – “vibes” alone won’t cut it.
This workshop walks you through how to apply a scientific approach to your offers. Not in a stuffy, spreadsheet-obsessed way, but in a way that helps you test ideas in small, strategic ways. You’ll learn how to isolate variables, track what’s actually working (and why!), and separate what’s yours to control from what isn’t.
Whether you’re experimenting quietly behind the scenes, trying to earn sustainably without selling out, or rebuilding after a “bro-flavored” funnel era, this is your invitation to gather real clarity without sacrificing your integrity.
Learning Objectives
- Learn how to design low-stakes offer experiments that reveal what’s actually working – for you, your audience, and your energy.
- Walk through a practical framework for isolating variables, gathering useful data, and making decisions without overhauling everything.
- Walk away with a custom experiment you can run quietly in the background, so you can test, refine, and move forward with clarity.
Findable Everywhere: SEO in the Age of AI
Love At First Search
If you feel like Google is changing too fast to keep up, and you’re worried that SEO is dead because all the answers are being replaced by generative AI, I’ve got good news:
ChatGPT isn’t the enemy of Google. It’s another search engine. They’re not competitors — they’re companions.
(They’re like Batman and Superman. Different styles, same mission, and when they team up in the Justice League? They’re stronger together.)
AI tools rely on traditional search infrastructure to generate responses. That means your content needs to be well-structured, clear, and authoritative to show up in both Google search results and the AI tools summarizing them.
Modern Search Engine Optimization (SEO) includes AI Optimization (AIO). When you apply strong SEO fundamentals (like optimized page titles, helpful metadata, and well-organized site structure), you’re laying the groundwork for AI to share your content too. In this session, I’ll walk you how to run a visibility audit and start positioning your site to show up when and where it matters.
The Speaker’s Playbook: Fee, Free, and the Magic of Me
Mike Drop Method
Most speakers get stuck chasing checks or stage time—without ever realizing there are three distinct models that can catapult your impact and income. In this high-energy session, bestselling author and Story Director Mike Ganino will break down the powerful trio:
Speak for Fee (paid gigs that fuel your bottom line),
Speak for Free (strategic stages that build your brand + pipeline), and
Speak for Me (your own platforms that make you unforgettable).
Walk away knowing exactly how to balance these models so your calendar, bank account, and legacy are all getting a standing ovation.
Because if you’re only speaking for the money—or only for exposure—you’re leaving your biggest stages (and biggest fans) empty.
Screw Your Lead Magnet. Pick Up a Mic.
thirty9 collective
You’ve been told to make a cute freebie, slap it on your site, and then sell to the emails that roll in. How’s that going?
In this workshop, we’ll flip the script and talk about why you should pick up a mic instead. Public speaking (yes, podcasts count) is one of the smartest ways to grow a warm, values-aligned list of humans who actually want to work with you. You’ll learn how to craft audience-specific talks that connect directly to your offers (without feeling gross), how to collect leads without relying on that tired contact slide, and how to build a reusable content library that keeps working long after you step off the stage.
No toxic hype. No fake urgency. Just a real-deal strategy to grow your list by speaking with clarity, purpose, and authentic presence.
Referral Worthy Delivery
the reinvention co
Referrals aren’t random. They’re trust made visible.
In this workshop, Dusti Arab shares the behind-the-scenes systems and delivery strategies that make your work Referral Worthy. You’ll learn how to create a business that inspires word of mouth on purpose, **why people actually recommend (and why they don’t), and how to turn your values into systems that scale.
Key Learning Objectives:
– Identify the critical points in your client journey that spark sharing – or silence
– Shift from “referral as luck” to “referral as intentional strategy” and learn how to design a client experience that naturally generates referrals
– Design regenerative visibility systems that expand your reach while honoring your capacity
This isn’t about asking for favors. It’s about building a business that lives up to the kind of economy we’re trying to create – one rooted in relationship, generosity, and reciprocity.
You, Me, & ChatGPT
Sensible Woo
AI won’t replace your voice—unless you give it away.
In this powerful, non-bro deep dive into how AI actually works, librarian-turned-studio founder Mary Williams will teach you how to turn ChatGPT into a real-thinking partner—one that knows your business, matches your voice, and helps you create content without draining your soul (or your schedule).
You’ll learn how to build your own AI org chart (yes, complete with your own “Mark Cuban” or metaphysical Oracle), how to offload executive function without outsourcing your creativity, and why customizing your ChatGPT is the real strategy move—not downloading someone else’s prompt library.
Whether you’re AI-curious or already in a situationship with your bot, this session will give you the strategy, clarity, and ethical ground to do it your way.
What You’ll Walk Away With:
✅ A clear understanding of how ChatGPT works (and what it can’t do for you)
✅ Step-by-step instructions for setting up your own GPT “”team””
✅ Systems thinking that lets you organize AI like real business departments
✅ Insight into AI memory and why your folders matter
✅ Prompts that reflect your voice, not someone else’s swipe file
✅ Tips for reducing decision fatigue, tracking health or marketing goals, and even checking the vibes
✅ A powerful reframe: AI is a mirror—use it to reflect your vision, not distort it
Make Them A Mixtape
Indie Copy Studio
Most people treat their email list like an ATM—an anonymous source of cash flow rather than a group of complicated, busy human beings trying to navigate fascism, work, caretaking duties, morning routines, and deciding what to have for dinner every. single, night. But when you can find the intersection between what those humans want to read and what YOU want to write—your email list can become a living network of powerful advocates and gushy fans.
In this workshop…
– We’ll look at how I’m continually able to send two weekly emails to my list without burning out (mostly)
– You’ll get to see a few different examples of “successful” weekly newsletters (success = consistent in this case)
– You’ll get to experiment with free writing, play around with your “email voice,” and find out what happens when you just write whatever you want
– We’ll generate several ideas for some emails you can go forth and write in the next few weeks
– We’ll talk about how and where AI can fit into a weekly writing practice
Tactics ≠ Strategy
Imagine Marketing Strategies
You’ve probably heard this advice before: “You need a strategy.” “Know your audience.” “Be consistent.” But what does that actually look like in real life?
This workshop cuts through the marketing noise and gets to the heart of what makes a real content strategy work. No vague advice. No algorithm-chasing fluff. Just 30 minutes of clarity, real talk, and doable steps to help you figure out what marketing actually works for you, based on your goals, your energy, and your actual audience.
Whether you’re a small business owner, creative entrepreneur, or accidental marketer, you’ll walk away with a simple framework to build your own content strategy, plus a few solid tactics that actually support it (not just look good on Instagram).
Bring your notebook. Leave with a plan.
CTRL+ALT+ENGAGE
OnlineDrea Inc.
For many business owners, social media can be a source of frustration and stress. On the one hand, we love the potential of reaching our clients and customers using the power of the internet. And on the other hand, we despise the constant pull to open the apps and the never-ending stream of content.
While I’ve had my own social media struggles, I know these unique platforms can create joyful experiences, especially for business owners looking to feel more connected to their clients.
In my session, I’m excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media again!
Magnetic, Not Manipulative
The Content Direction Agency
Traditional marketing often feels extractive, performative, or even manipulative. Discover the regenerative framework for thought leaders who want to market in a way that feels clear, values-driven, and sustainable. You’ll learn how to reclaim the idea of “thought leadership” and use the Four Ps of Positioning—Person, Problem, Premise, and Promise—to clarify your message, connect with the right people, and create a business model that sustains you while serving your community.
The Speakers
Veronica Yanhs
Veronica Yanhs is the founder of Business Laid Bare and the mastermind behind the Orgasmic Operations® Method. Equal parts kinkster, systems savant, and no-bullshit feminist, she helps mission-driven businesses build backend operations that feel good, run smoothly, and get sh*t done. Because you deserve pleasure and profit.
Lydia Kitts
Lydia Kitts is brand strategist and designer extraordinaire who turns case studies into trust-building machines. She helps creatives showcase their work in a way that builds community, proves their magic, and quietly sells for them. Come for the portfolio glow-up, stay for the no-bullshit design insights.
Megan Eckman
Megan Eckman is a design strategist with a knack for finding your core fans—and turning them into loyal customers. She helps businesses create marketing that sticks, launches that land, and experiences that people want to come back to. Neurodivergent and box-averse, Megan co-designs success on your terms. Preferably with snacks.
Megan Dowd
Megan Dowd is an Equity-Centered Coach®, former classical actress, and world-class untangler of your messiest business thoughts. She helps values-led entrepreneurs build strategy-forward, fully human businesses that don’t sell out their integrity for a slick sales funnel. Her signature? Words that work. Models that hold you. And not a single “boss babe” in sight.
Eunice Brownlee
Eunice Brownlee is a storyteller, speaker, and coach who teaches others how to share their stories in ways that build connection, spark change, and remind us we’re not alone. She’s lived a dozen creative lives—photographer, marketer, writer—and knows that community starts with truth. Eunice’s truth: Always raw, often healing, and never not powerful.
Dusti Arab
Dusti Arab is the founder of the reinvention co. She’s the strategist you call when your marketing has stopped working and your brand identity is having a midlife crisis. Dusti builds regenerative, referral-worthy systems for values-led businesses that want to be known for what they actually do best. Part creative director, part ops nerd, all resonance.
Mary Williams
Mary Williams is the founder of Sensible Woo, where systems get mystical and strategy gets spiritual. A former digital archivist for a major animation studio, she now helps solopreneurs build their content ecosystems—from podcasts to YouTube to newsletters—with intuition and precision. Think spreadsheets, moon phases, and serious results.
Samantha Pollack
Samantha Pollack is an editor, copywriter, founder of The Craft copywriting workshop, and the pen behind Indie Copy Studio. She helps values-led business owners write about their work with eloquence, clarity, power, and fun—fun is good—and she’s never met a piece of writing she couldn’t remix into a masterpiece. Sam enjoys music, dogs, old-school mixtapes, and will fight you about the Oxford comma.
Tory Proppe
Victoria “Tory” Proppe is a marketing strategist who keeps it simple, strategic, and stress-free. With a decade of experience, she helps small businesses and nonprofits focus on what actually works—clear messaging, strong systems, and smart decisions. She lives in Oregon City with her family, a good book, and a very active sourdough starter.
the Common Wealth Collective
Special Guests
Meg Casebolt
Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube, Apple Podcasts & ChatGPT) & turn those new readers into leads, subscribers and sales.
Meg lives in Rochester, NY with her husband, 2 boys and 80lb pit bull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels.
Mike Ganino
Mike Ganino is a bestselling author of Make A Scene: Storytelling, Stage Presence, and The Art of Being Unforgettable and the creator of The Mike Drop Method and The Speaker’s Guild Mastermind. More than a coach, he’s your Story Director—helping leaders and creatives transform their message into a magnetic, soul-stirring performance that audiences can’t forget. If you’re ready to embody your story with electric resonance, Mike’s the one who’ll make sure you don’t just deliver it—you live it.
Andréa Jones
Andréa Jones is a mindful marketing strategist who makes social media suck less. As founder of OnlineDrea and host of the award-winning Mindful Marketing podcast, she helps creators and business owners grow sustainably—no hustle, no burnout, just smart strategy with a wink. With 4,000+ students through her Mindful Marketing Lab, she’s proof that playful can still be powerful. Lives in Niagara Falls. Loves her people. Builds empires in between snacks.
Lacy Boggs
Lacy Boggs is the no-BS marketing strategist behind the Thought Leader Lab — a movement built for small business owners sick of marketing busywork that doesn’t work. With 12+ years of copywriting chops, she helps solopreneurs and micro-businesses turn their big, half-formed ideas into signature content that actually sells. No more chasing trends, churning out bland social posts, or pretending you’re a damn content machine. Her frameworks cut through the noise so you can take a stand, spark demand, and build a body of work that gets you hired, not just liked.
The Schedule
(and other nitty-gritty details)
All summit workshops will be available to stream on Monday, August 18th.
(They’re pre-recorded, for your pleasure 😉).
Each speaker will be available for questions about their workshop topic and how to apply it to your actual business for one hour, via live chat, between the hours of 11am - 2pm Eastern, Tuesday August 19th - Thursday August 21st.*
Live Chat Times
Tuesday, August 19th's Live Chat Schedule
11am EST – Samantha Pollack's "Make Them A Mixtape"
12pm EST – Megan Eckman's "Turn Customer Departures into Your Competitive Advantage"
1pm EST – Andréa Jones' "CTRL+ALT+ENGAGE: Rebooting Your Social Media Approach"
2pm EST – Veronica Yanhs' "Operations That Turn You On"
Wednesday, August 20th's Live Chat Schedule
11am EST – Meg Casebolt's "Findable Everywhere: SEO in the Age of AI"
12pm EST – Mary Williams' "You, Me, & ChatGPT"
1pm EST – Lydia Kitts' "The Relationship is the ROI: Building Case Studies That Grow Trust"
2pm EST – Victoria Proppe's "Tactics ≠ Strategy: Build a Content Strategy That Actually Fits Your Business"
Thursday, August 21st's Live Chat Schedule
11am EST – Eunice Brownlee's "Screw Your Lead Magnet. Pick Up a Mic."
12pm EST – Mike Ganino's "The Speaker’s Playbook: Fee, Free, and the Magic of Me"
1pm EST – Megan Dowd's "Test the Vibe. Track the Data."
2pm EST – Dusti Arab's "Referral Worthy Systems"
NO MORE FUCKING AROUND.
Come to the Common Wealth Summit.
Ask good questions. Try some new shit.
Get to know a collective of cool people (who are also very smart), and detach yourself from the barnacle that is late-stage capitalism. 🐳
You coming?
Join us Tuesday 8/19 - Thursday 8/21 for a 3-day virtual business summit that centers community care, mutual aid, and regenerative (not extractive) growth strategies.
Pitch-free virtual workshops with actionable steps? Yes, please!
Why extended access?
We want to make sure you integrate what you learn.
And let’s be honest: your best questions and most inspired ideas will hit days or even weeks after the summit itself.
Extended access gives you time to reflect, apply, and reconnect.
The FAQs
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