Tactics ≠ Strategy: Build a Content Strategy That Actually Fits Your Business
With Victoria Proppe
maginemarketingstrategies.com
Wednesday @ 2 est
Workshop Description:
You’ve probably heard this advice before: “You need a strategy.” “Know your audience.” “Be consistent.” But what does that actually look like in real life?
This workshop cuts through the marketing noise and gets to the heart of what makes a real content strategy work. No vague advice. No algorithm-chasing fluff. Just 30 minutes of clarity, real talk, and doable steps to help you figure out what marketing actually works for you, based on your goals, your energy, and your actual audience.
Whether you’re a small business owner, creative entrepreneur, or accidental marketer, you’ll walk away with a simple framework to build your own content strategy, plus a few solid tactics that actually support it (not just look good on Instagram).
Bring your notebook. Leave with a plan.
Pre Work:
None! Just show up.
Key Considerations:
Know what your goals are for this next quarter (even better? through the end of the year!) and a solid understanding of your personal energy and audience!
Walk Away With:
Clarity, so you stop spinning you wheels and wondering what to do next.
Victoria Proppe
Victoria Proppe (aka “Tory”) is a marketing strategist with a decade of experience helping small businesses and nonprofits thrive by simplifying their marketing and focusing on what actually works. She’s all about clear messaging, smart systems, and creative solutions that make sense. Based in Oregon City, she lives with her husband and son. You’ll often find her with her nose in a book, perfecting her sourdough starter, or off on a big adventure with her little family.
Find Her:
What other sessions do we suggest?
Operations That Turn You On
Veronica Yanhs is the founder of Business Laid Bare and the mastermind behind the Orgasmic Operations® Method. Equal parts kinkster, systems savant, and no-bullshit feminist, she helps mission-driven businesses build backend operations that feel good, run smoothly, and get sh*t done. Because you deserve pleasure and profit.
The Relationship is the ROI: Building Case Studies That Grow Trust
Lydia Kitts is brand strategist and designer extraordinaire who turns case studies into trust-building machines. She helps creatives showcase their work in a way that builds community, proves their magic, and quietly sells for them. Come for the portfolio glow-up, stay for the no-bullshit design insights.
Turn Customer Departures Into Your Competitive Advantage
Megan Eckman is a design strategist with a knack for finding your core fans—and turning them into loyal customers. She helps businesses create marketing that sticks, launches that land, and experiences that people want to come back to. Neurodivergent and box-averse, Megan co-designs success on your terms. Preferably with snacks.
Test the Vibe. Track the Data. (Your offers need a lab coat, not a crystal ball.)
Megan Dowd is an Equity-Centered Coach®, former classical actress, and world-class untangler of your messiest business thoughts. She helps values-led entrepreneurs build strategy-forward, fully human businesses that don’t sell out their integrity for a slick sales funnel. Her signature? Words that work. Models that hold you. And not a single “boss babe” in sight.
Findable Everywhere: SEO in the Age of AI
Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube, Apple Podcasts & ChatGPT) & turn those new readers into leads, subscribers and sales.
Meg lives in Rochester, NY with her husband, 2 boys and 80lb pit bull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels.
The Speaker’s Playbook: Fee, Free, and the Magic of Me
Mike Ganino is a bestselling author of Make A Scene: Storytelling, Stage Presence, and The Art of Being Unforgettable and the creator of The Mike Drop Method and The Speaker’s Guild Mastermind. More than a coach, he’s your Story Director—helping leaders and creatives transform their message into a magnetic, soul-stirring performance that audiences can’t forget. If you’re ready to embody your story with electric resonance, Mike’s the one who’ll make sure you don’t just deliver it—you live it.
Screw Your Lead Magnet. Pick Up a Mic.
Eunice Brownlee is a storyteller, speaker, and coach who teaches others how to share their stories in ways that build connection, spark change, and remind us we’re not alone. She’s lived a dozen creative lives—photographer, marketer, writer—and knows that community starts with truth. Eunice’s truth: Always raw, often healing, and never not powerful.
Referral Worthy Delivery
Dusti Arab is the founder of the reinvention co. She’s the strategist you call when your marketing has stopped working and your brand identity is having a midlife crisis. Dusti builds regenerative, referral-worthy systems for values-led businesses that want to be known for what they actually do best. Part creative director, part ops nerd, all resonance.
You, Me, & ChatGPT
Mary Williams is the founder of Sensible Woo, where systems get mystical and strategy gets spiritual. A former digital archivist for a major animation studio, she now helps solopreneurs build their content ecosystems—from podcasts to YouTube to newsletters—with intuition and precision. Think spreadsheets, moon phases, and serious results.
Make Them A Mixtape
Samantha Pollack is an editor, copywriter, founder of The Craft copywriting workshop, and the pen behind Indie Copy Studio. She helps values-led business owners write about their work with eloquence, clarity, power, and fun—fun is good—and she’s never met a piece of writing she couldn’t remix into a masterpiece. Sam enjoys music, dogs, old-school mixtapes, and will fight you about the Oxford comma.
CTRL+ALT+ENGAGE
Andréa Jones is a mindful marketing strategist who makes social media suck less. As founder of OnlineDrea and host of the award-winning Mindful Marketing podcast, she helps creators and business owners grow sustainably—no hustle, no burnout, just smart strategy with a wink. With 4,000+ students through her Mindful Marketing Lab, she’s proof that playful can still be powerful. Lives in Niagara Falls. Loves her people. Builds empires in between snacks.
Magnetic, Not Manipulative
Lacy Boggs is the no-BS marketing strategist behind the Thought Leader Lab — a movement built for small business owners sick of marketing busywork that doesn’t work. With 12+ years of copywriting chops, she helps solopreneurs and micro-businesses turn their big, half-formed ideas into signature content that actually sells. No more chasing trends, churning out bland social posts, or pretending you’re a damn content machine. Her frameworks cut through the noise so you can take a stand, spark demand, and build a body of work that gets you hired, not just liked.