Magnetic, Not Manipulative: Positioning Yourself as a Thought Leader
With Lacy Boggs
lacyboggs.com
Tuesday @ 10 est
Workshop Description:
Traditional marketing often feels extractive, performative, or even manipulative. Discover the regenerative framework for thought leaders who want to market in a way that feels clear, values-driven, and sustainable. You’ll learn how to reclaim the idea of “thought leadership” and use the Four Ps of Positioning—Person, Problem, Premise, and Promise—to clarify your message, connect with the right people, and create a business model that sustains you while serving your community.
Pre Work:
None
Key Considerations:
Come ready to reflect on your values, your audience’s real needs, and how you want your business to contribute to something larger than just sales.
Walk Away With:
You’ll leave this workshop ready to audit your own positioning using the Four Ps framework—so you can build messaging that resonates, regenerates, and actually feels good to share.
Lacy Boggs
Lacy Boggs is the no-BS marketing strategist behind the Thought Leader Lab — a movement built for small business owners sick of marketing busywork that doesn’t work. With 12+ years of copywriting chops, she helps solopreneurs and micro-businesses turn their big, half-formed ideas into signature content that actually sells. No more chasing trends, churning out bland social posts, or pretending you’re a damn content machine. Her frameworks cut through the noise so you can take a stand, spark demand, and build a body of work that gets you hired, not just liked.
Find Her::
What other sessions do we suggest?
Operations That Turn You On
Veronica Yanhs is the founder of Business Laid Bare and the mastermind behind the Orgasmic Operations® Method. Equal parts kinkster, systems savant, and no-bullshit feminist, she helps mission-driven businesses build backend operations that feel good, run smoothly, and get sh*t done. Because you deserve pleasure and profit.
The Relationship is the ROI: Building Case Studies That Grow Trust
Lydia Kitts is brand strategist and designer extraordinaire who turns case studies into trust-building machines. She helps creatives showcase their work in a way that builds community, proves their magic, and quietly sells for them. Come for the portfolio glow-up, stay for the no-bullshit design insights.
Turn Customer Departures Into Your Competitive Advantage
Megan Eckman is a design strategist with a knack for finding your core fans—and turning them into loyal customers. She helps businesses create marketing that sticks, launches that land, and experiences that people want to come back to. Neurodivergent and box-averse, Megan co-designs success on your terms. Preferably with snacks.
Test the Vibe. Track the Data. (Your offers need a lab coat, not a crystal ball.)
Megan Dowd is an Equity-Centered Coach®, former classical actress, and world-class untangler of your messiest business thoughts. She helps values-led entrepreneurs build strategy-forward, fully human businesses that don’t sell out their integrity for a slick sales funnel. Her signature? Words that work. Models that hold you. And not a single “boss babe” in sight.
Findable Everywhere: SEO in the Age of AI
Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube, Apple Podcasts & ChatGPT) & turn those new readers into leads, subscribers and sales.
Meg lives in Rochester, NY with her husband, 2 boys and 80lb pit bull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels.
The Speaker’s Playbook: Fee, Free, and the Magic of Me
Mike Ganino is a bestselling author of Make A Scene: Storytelling, Stage Presence, and The Art of Being Unforgettable and the creator of The Mike Drop Method and The Speaker’s Guild Mastermind. More than a coach, he’s your Story Director—helping leaders and creatives transform their message into a magnetic, soul-stirring performance that audiences can’t forget. If you’re ready to embody your story with electric resonance, Mike’s the one who’ll make sure you don’t just deliver it—you live it.
Screw Your Lead Magnet. Pick Up a Mic.
Eunice Brownlee is a storyteller, speaker, and coach who teaches others how to share their stories in ways that build connection, spark change, and remind us we’re not alone. She’s lived a dozen creative lives—photographer, marketer, writer—and knows that community starts with truth. Eunice’s truth: Always raw, often healing, and never not powerful.
Referral Worthy Delivery
Dusti Arab is the founder of the reinvention co. She’s the strategist you call when your marketing has stopped working and your brand identity is having a midlife crisis. Dusti builds regenerative, referral-worthy systems for values-led businesses that want to be known for what they actually do best. Part creative director, part ops nerd, all resonance.
You, Me, & ChatGPT
Mary Williams is the founder of Sensible Woo, where systems get mystical and strategy gets spiritual. A former digital archivist for a major animation studio, she now helps solopreneurs build their content ecosystems—from podcasts to YouTube to newsletters—with intuition and precision. Think spreadsheets, moon phases, and serious results.
Make Them A Mixtape
Samantha Pollack is an editor, copywriter, founder of The Craft copywriting workshop, and the pen behind Indie Copy Studio. She helps values-led business owners write about their work with eloquence, clarity, power, and fun—fun is good—and she’s never met a piece of writing she couldn’t remix into a masterpiece. Sam enjoys music, dogs, old-school mixtapes, and will fight you about the Oxford comma.
Tactics ≠ Strategy
Victoria “Tory” Proppe is a marketing strategist who keeps it simple, strategic, and stress-free. With a decade of experience, she helps small businesses and nonprofits focus on what actually works—clear messaging, strong systems, and smart decisions. She lives in Oregon City with her family, a good book, and a very active sourdough starter.
CTRL+ALT+ENGAGE
Andréa Jones is a mindful marketing strategist who makes social media suck less. As founder of OnlineDrea and host of the award-winning Mindful Marketing podcast, she helps creators and business owners grow sustainably—no hustle, no burnout, just smart strategy with a wink. With 4,000+ students through her Mindful Marketing Lab, she’s proof that playful can still be powerful. Lives in Niagara Falls. Loves her people. Builds empires in between snacks.