Operations That Turn You On: How to Set Up Pleasure as a Key Metric Inside Your Business
With Veronica Yanhs
businesslaidbare.com
Tuesday @ 2 est
Workshop Description:
Most business owners are told to scale by adding more—more tools, more team, more tasks. But what if success was also measured by how your business feels to run?
We’re rarely taught to trust that what we feel is strategic—we’re taught to prioritize the numbers and ignore the signals in our bodies. How you feel is one of the most powerful diagnostic tools you have: pleasure (and pain) is data.
You’ll discover where your operations chafe (and where they delight), and how to build people-first and pleasure-filled systems that sustain you, your team, and your mission long-term.
Your business should turn you on—and that only happens when it’s built to serve people, not robots.
Pre Work:
None! Just show up.
Key Considerations:
Start noticing how your current business systems make you feel.
“What leaves you energized? What leaves you tense, numb, or drained?”
That’s data—and we’ll work with it.
Walk Away With:
A simple framework for how to reliably assess, track, and integrate pleasure as a metric in your operations—so you can build systems that feel good and work well.
Veronica Yanhs
From the spreadsheets to the bedsheets, Veronica Yanhs brings her whole unapologetic self to business—entrepreneur, kinkster, feminist, foodie, and lover of puns. As the creator of the Orgasmic Operations® Method and founder of Business Laid Bare, she helps mission-driven businesses, startups, and nonprofits design people-first and pleasure-filled operations that actually power the change they’re here to make. Her team builds systems that feel good to use, run with integrity, and bring big visions to life—so her clients can stop duct-taping their backend and start building the world they want to live in.
Find Her:
What other sessions do we suggest?
The Relationship is the ROI: Building Case Studies That Grow Trust
Lydia Kitts is brand strategist and designer extraordinaire who turns case studies into trust-building machines. She helps creatives showcase their work in a way that builds community, proves their magic, and quietly sells for them. Come for the portfolio glow-up, stay for the no-bullshit design insights.
Turn Customer Departures Into Your Competitive Advantage
Megan Eckman is a design strategist with a knack for finding your core fans—and turning them into loyal customers. She helps businesses create marketing that sticks, launches that land, and experiences that people want to come back to. Neurodivergent and box-averse, Megan co-designs success on your terms. Preferably with snacks.
Test the Vibe. Track the Data. (Your offers need a lab coat, not a crystal ball.)
Megan Dowd is an Equity-Centered Coach®, former classical actress, and world-class untangler of your messiest business thoughts. She helps values-led entrepreneurs build strategy-forward, fully human businesses that don’t sell out their integrity for a slick sales funnel. Her signature? Words that work. Models that hold you. And not a single “boss babe” in sight.
Findable Everywhere: SEO in the Age of AI
Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube, Apple Podcasts & ChatGPT) & turn those new readers into leads, subscribers and sales.
Meg lives in Rochester, NY with her husband, 2 boys and 80lb pit bull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels.
The Speaker’s Playbook: Fee, Free, and the Magic of Me
Mike Ganino is a bestselling author of Make A Scene: Storytelling, Stage Presence, and The Art of Being Unforgettable and the creator of The Mike Drop Method and The Speaker’s Guild Mastermind. More than a coach, he’s your Story Director—helping leaders and creatives transform their message into a magnetic, soul-stirring performance that audiences can’t forget. If you’re ready to embody your story with electric resonance, Mike’s the one who’ll make sure you don’t just deliver it—you live it.
Screw Your Lead Magnet. Pick Up a Mic.
Eunice Brownlee is a storyteller, speaker, and coach who teaches others how to share their stories in ways that build connection, spark change, and remind us we’re not alone. She’s lived a dozen creative lives—photographer, marketer, writer—and knows that community starts with truth. Eunice’s truth: Always raw, often healing, and never not powerful.
Referral Worthy Delivery
Dusti Arab is the founder of the reinvention co. She’s the strategist you call when your marketing has stopped working and your brand identity is having a midlife crisis. Dusti builds regenerative, referral-worthy systems for values-led businesses that want to be known for what they actually do best. Part creative director, part ops nerd, all resonance.
You, Me, & ChatGPT
Mary Williams is the founder of Sensible Woo, where systems get mystical and strategy gets spiritual. A former digital archivist for a major animation studio, she now helps solopreneurs build their content ecosystems—from podcasts to YouTube to newsletters—with intuition and precision. Think spreadsheets, moon phases, and serious results.
Make Them A Mixtape
Samantha Pollack is an editor, copywriter, founder of The Craft copywriting workshop, and the pen behind Indie Copy Studio. She helps values-led business owners write about their work with eloquence, clarity, power, and fun—fun is good—and she’s never met a piece of writing she couldn’t remix into a masterpiece. Sam enjoys music, dogs, old-school mixtapes, and will fight you about the Oxford comma.
Tactics ≠ Strategy
Victoria “Tory” Proppe is a marketing strategist who keeps it simple, strategic, and stress-free. With a decade of experience, she helps small businesses and nonprofits focus on what actually works—clear messaging, strong systems, and smart decisions. She lives in Oregon City with her family, a good book, and a very active sourdough starter.
CTRL+ALT+ENGAGE
Andréa Jones is a mindful marketing strategist who makes social media suck less. As founder of OnlineDrea and host of the award-winning Mindful Marketing podcast, she helps creators and business owners grow sustainably—no hustle, no burnout, just smart strategy with a wink. With 4,000+ students through her Mindful Marketing Lab, she’s proof that playful can still be powerful. Lives in Niagara Falls. Loves her people. Builds empires in between snacks.
Magnetic, Not Manipulative
Lacy Boggs is the no-BS marketing strategist behind the Thought Leader Lab — a movement built for small business owners sick of marketing busywork that doesn’t work. With 12+ years of copywriting chops, she helps solopreneurs and micro-businesses turn their big, half-formed ideas into signature content that actually sells. No more chasing trends, churning out bland social posts, or pretending you’re a damn content machine. Her frameworks cut through the noise so you can take a stand, spark demand, and build a body of work that gets you hired, not just liked.