The Relationship is the ROI: Building Case Studies That Grow Trust
With Lydia Kitts
turnquisthouse.com
Wednesday @ 1 est
Workshop Description:
Your best marketing doesn’t just show what you did — it shows how you work with people. A strong case study isn’t about proving your worth, it’s about revealing your values in action and how you implement them through strategy. When your portfolio reflects real relationships, it builds trust that lasts longer than any single result.
Key Learning Objectives:
– Reframe “proof of work” as “evidence of relationship”
– Structure case studies that highlight values-aligned collaboration
– Learn a regenerative approach to storytelling in design portfolios
Pre Work:
To get the most from this workshop, bring one client project you’re proud of — ideally something that felt aligned, collaborative, and impactful (not just flashy).
Key Considerations:
Think about past collaborations: what made the partnership work, what problems you helped solve, and any feedback or results that stuck with you.
Walk Away With:
A drafted outline of one project to highlight, including key relationship moments, strategic impact, and next-step prompts to share it confidently — whether on their website, in a proposal, or in conversation.
Lydia Kitts
Lydia Kitts is a brand and website strategist helping creative service providers turn their offers and values into trust-building design. At this summit, she’s teaching how to craft case studies into a powerful portfolio that builds trust, nurtures community, and showcases the collaborative impact behind every project — creating one of your most persuasive marketing tools along the way.
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