Make Them A Mixtape: How to Craft Consistent Weekly Emails That Get Opened, Clicked, and Passed Around Like an Underground Bootleg
With Samantha Pollack
indiecopystudio.com
Tuesday @ 11 est
Workshop Description:
Most people treat their email list like an ATM—an anonymous source of cash flow rather than a group of complicated, busy human beings trying to navigate fascism, work, caretaking duties, morning routines, and deciding what to have for dinner every. single, night. But when you can find the intersection between what those humans want to read and what YOU want to write—your email list can become a living network of powerful advocates and gushy fans.
In this workshop…
– We’ll look at how I’m continually able to send two weekly emails to my list without burning out (mostly)
– You’ll get to see a few different examples of “successful” weekly newsletters (success = consistent in this case)
– You’ll get to experiment with free writing, play around with your “email voice,” and find out what happens when you just write whatever you want
– We’ll generate several ideas for some emails you can go forth and write in the next few weeks
– We’ll talk about how and where AI can fit into a weekly writing practice
Pre Work:
Consider the questions in the next section (thinking/considering). And come ready to write without distractions (if you want).
Key Considerations:
- Think about an email/newsletter you read all the way through and actually enjoyed. What do you think made it so good?
- Also, jot down 2-3 topics you find yourself constantly talking or thinking about – even if they seem “off-brand” for your business.
- Bonus Q… what do you like to read? Whose voices feel adjacent to your voice? What do you wish you could write like?
Walk Away With:
The permission to write emails that are looser, more expansive, and that really excite them / light them up. A burgeoning confidence in their own voice and abilities as a writer. 3-5 solid ideas for emails they can go forth and write in the next few weeks.
Samantha Pollack
Samantha Pollack is an editor, copywriter, and writing instructor with over a decade of experience in online marketing.
She’s been referred to as the “email queen,” probably because she’s done things like triple someone’s open rates, generate $75k from a single campaign, and develop distinctive brand voices and thought leadership messaging that get her clients known for their emails.
Sam also teaches a workshop-style copywriting course, The Craft, that helps business owners write about their work with with eloquence, power, passion, and clarity (and fun! Fun is good.) She believes in human rights, creativity, oxford commas, and mixtapes.
Find Her:
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